Get to Know your Workforce
There’s no doubt that the way we work is changing. Increased mobility and collaboration mean more diverse work styles are emerging. Through our research, we identified seven distinct personas making up 91% of a typical enterprise. By downloading this guide, you can rest assured that you are equipping your employees with solutions designed to target their pain points.
Connected executives are tech-savvy business drivers who go wherever needed to make decisions and solve problems. Due to the fact that they are so versatile in their work style, their pain points include diversions, interruptions and unpredictable background noise. They use more communication tools than any other persona, so they have to stay connected across all devices.
• Occurrence in a typical enterprise: 14%, • UC usage/adoption: High
Connected Executive Challenges
• Ability to connect to multiple devices
• Preventing sounds in your environment from being heard on calls
• Being able to focus and concentrate
Always on the move, road warriors work outside of the office more than 50% of the time. Due to their constantly changing environment, their pain points include noise on calls and unreliable connections. They also travel light, so they want solutions that are highly portable and easy to use.
• Occurrence in a typical enterprise: 7%, • UC usage/adoption: Low
The flex worker splits time between the corporate office, a home office and travel. They are always innovating and adapting their communications channels. Due to frequent remote and on-the-go work, pain points include difficulty collaborating with colleagues and missing important information in the office. The flex worker needs to be “always-on” and communicate across several devices.
• Occurrence in a typical enterprise: 16%, • UC usage/adoption: High
Working from a home office or a remote center, the remote worker has fewer opportunities for in-person meetings and more challenges to successful and productive collaboration. Remote workers depend on multiple devices, unified communications and technologies to bridge the gaps between them and their colleagues, co-workers and clients.
• Occurrence in a typical enterprise: 11%, • UC usage/adoption: Medium
The office warrior is based in an office, but spends only half of the time at a personal desk. The other half is spent in conference rooms, huddling with co-workers, or impromptu hallway chats. The office warrior is challenged by disruptions and the lack of privacy and seeks to stay connected—no matter where—with clear, reliable connections across devices.
• Occurrence in a typical enterprise: 8%, • UC usage/adoption: High
The office collaborator has an office-based work style, is highly collaborative and open to new technology. As many of office collaborators work in open office spaces and spend the majority of the day at their desk, their pain points include background noise and constant disruptions. They want to seamlessly manage their communication across devices.
• Occurrence in a typical enterprise: 18%, • UC usage/adoption: High
As a more traditional work style, the office communicator is most comfortable with familiar systems and devices (like a desk phone). Due to the high percentage of time they spend communicating in the office, their pain points include being diverted by interruptions, background noise and lack of privacy on calls.
• Occurrence in a typical enterprise: 17%, • UC usage/adoption: Low
*As pain points and connectivity needs may be similar, there is some crossover in product recommendations between personas.