Why RefreshDell is aiming to wake mid-sized firms up to the benefits of refreshing their PC estates with a new and extensive campaign. The Why Refresh programme aims to drive engagement on key areas that will trigger decision-makers into considering an update of their PC estate.

Dell points out that focusing on the ROI benefits can be very impactful, helping IT execs shine within their organisation. Key messages of the campaign highlight why there has never been a more compelling time to invest in a client refresh that will enhance productivity, tighten security and lower costs.

In products terms, the campaign will focus on the Dell Latitude 15 5000, Dell OptiPlex 5000, Venue 11 Pro, the Dell 24 Monitor E2416D and ProSupport Plus.