Adobe has been starting to communicate with its customers the planned price rises for its Creative Cloud suite of products. Differing reaction has been reported across a number of sources (The Independent, The Register, CloudPro and DigitalArts) which do not provide a uniform price rise, but a more tailored increase based on usage and type.
Users have been receiving emails from Adobe stating the following,
“As part of doing business globally, Adobe monitors currency exchange rates in order to make adjustments to our pricing up or down as needed. You may be aware that currency exchange rates have fluctuated significantly over the last few years. As a result of recent changes in exchange rates in your region, the price of Adobe products and services is increasing starting on 6 March 2017.”
As has been mirrored with the likes of Microsoft, Apple, VMware and other US$ based corporations, the currency fluctuations have been blamed for this rise.
The bad news is that the latest increases are unavoidable and it seems that student subscriptions are to be the hardest hit (up to a 62% price increase). There has also been different users sharing their account’s on Twitter, reflecting an unorthodox pricing strategy, which has left some users scratching their heads.
The good news is that existing annual subscription plans are so far unaffected but this could quickly change due to the nature of these rises.
What can my business do?
- Subscription renewal dates should start to be assessed
- Plan on how to mitigate these rises or look to expand any budget needed for Adobe software for your financial years post 2017.
Contact SCC to help you optimise your Adobe usage and increase your efficient processes around Adobe software procurement strategy through our SCC SMART-BUY service.