Differentiating Your Brand Through Your Contact Centre

Differentiating Your Brand Through Your Contact Centre

When you go to your local grocery store do you notice how many kinds of the same products there are? How about the fact that many cars now look the same? This new shopper reality is called commoditisation. There isn’t much that differentiates today’s products. The only thing that truly makes them seem different is the customer experience around the product. Today’s customers seek experiences that make their lives easier.