The speed of page loading is vital to the success of many organisation’s websites, but it’s especially true for those in the charity sector.
Why Not for Profits need a device-agnostic operating system
33% of all online donations are made via crowdfunding, and the majority of crowdfunding donations come from an organisation’s existing network and marketing channels1while 17% of crowdfunding happens on a mobile device.2Further examples show how widespread the rise in mobile usage is: 55% of people open emails through a mobile phone3. If your organisation carries out extensive email marketing, then you need to ensure it makes it easy for people to donate in response. Donors need to be able to click through to a mobile-friendly page where they can make a donation quickly and simply. Interestingly, more than 50% of YouTube views come via mobile3. This percentage is only likely to grow as the use of smartphones continues. Therefore, it’s imperative that the message on your video directs your supporters to a mobile-friendly website or online giving form. Otherwise, you risk missing out on donations.
Manchester-headquartered information, communications and technology solutions provider Brother UK has raised £22,909 for Cancer Research UK with the help of a group of its distribution partners.
The initiative saw over 500 people raise money through sponsored events including skydiving, kayaking down the River Thames, completing the Three Peaks challenge, and more throughout July.